Social Marketing Project
One element of the Active for Life® program
was a community demonstration site program conducted by
AARP in 2003.
The objectives of the program, which
was conducted in Madison, WI and Richmond, VA, were:
All strategies provided a call to
action in which the respondent could receive a personal
handbook that would help them to create a self-directed
12-week physical activity program tailored to the individual's
stage of readiness as well as instructions about where to
get a step counter and how to use it.
The program also used an environmental
change approach in which volunteers were trained to assess
their neighborhoods and communities to determine to what
extent they were activity-friendly, and then to advocate
for necessary changes.
Additionally, AARP Active for
Life held information briefings and Active Living “tours”
for city planners and engineers, transportation officials,
elected officials and other policy makers, and has participated
in pedestrian safety projects.
There was also collaboration with
partnering organizations such as public health, recreation
and parks departments, health organizations, environmental
groups, faith-based organizations, neighborhood associations,
fitness facilities, walking clubs, running clubs, biking
clubs and major employers.
For more information, contact
Brigid Sanner at firstname.lastname@example.org.