From the Active for
Life® National Program Office
Facts, Figures and Ideas
Tactics and Tools
and Available Resources
Marcia Ory Named LaTrobe
AFL Director Marcia Ory, Ph.D. was
recently awarded a distinguished fellowship from the Institute
of Advanced Studies at Australia’s LaTrobe University/Melbourne
University. During a recent visit to LaTrobe, Dr. Ory gave
an address on “Challenging Aging Stereotypes.”
She also spoke to Australian government workers about policies
and programs to encourage more activity in later life. In
addition, she spent time in a rural community to assess
what rural health service providers in Australia can do
to promote active living.
Most professionals who work in the
not-for-profit field encounter and/or cultivate opportunities
to partner with other organizations. These relationships
can be with both profit and not-for-profit entities. The
following questions should be considered before making a
commitment to another organization.
1. What are your organization’s
expectations of the partnership?
2. Will the proposed activity or relationship
support your organization’s mission?
3. Will the proposed activity, and/or
proposed relationship, promote a strategic objective of
4. Are the programs, products and/or
services of the proposed partner in line with your organization’s
mission and image?
5. Are your independence, objectivity,
and credibility fully protected?
6. Why does the proposed partner want
to work with you? What do they expect from the relationship
and are you able to meet their needs and expectations?
7. Is the proposed partner one with
which you would be proud to be publicly associated?
8. What roles will the proposed partner
play in the relationship and what roles will you play (design,
marketing, execution, evaluation, publicity, etc.)?
9. How will decisions be made and
how will disputes be settled?
10. What is the time span for the
Partnerships and collaborative
relationships are an excellent, proven means to expand, influence
and deliver programs to broader audiences and when carefully
planned, they can benefit all partners and yield positive
FACTS, FIGURES AND IDEAS
Tangible Rewards May Spur Health Behavior Changes
Trying to persuade patients to lose
weight, stop smoking or improve their lifestyles in some
other way? Don't just appeal to their common sense. Appeal
to their wallets. That's the decidedly pragmatic philosophy
behind several initiatives now being sponsored by insurance
companies, employers and at least one physician. The programs
all share the assumption that patients can be motivated
to break entrenched unhealthy habits if offered tangible
rewards including cash, discounts and rebates. See http://www.ama-assn.org/amednews/2004/06/28/bisa0628.htm
for more details.
Sticking to It - Make Activity
Part of Daily Routine
Professionals who work with mid-life and older
adults know a major challenge people face is maintaining
the motivation to stick with a physical activity program.
The American Council on Exercise (ACE) recently polled adults
on their number one way to stay motivated. Making exercise
a part of their daily routine was the top choice –
selected by 42 percent of respondents. Other responses:
31 percent said they stay motivated by reminding themselves
how good they feel after exercise, 13 percent said a desire
to get in shape for summer or a special event, 7 percent
said asking friends to exercise with them, and 7 percent
said working with a personal trainer. People are motivated
by many different things. When working with mature adults,
it is useful to identify their motivations, and work with
those issues. For more information, see http://www.acefitness.org/aboutace/index.cfm.
Health Care Professionals
Are Channel to Reach Seniors
More than 42 percent of adults age
45 to 64 visit a health care professional one to three times
annually and 25.7 percent make four to nine health care
visits each year. For those who are 65 and older, more than
92 percent will visit a health care professional at least
one time each year. Research tells us that health care professionals,
especially physicians, play a significant role in motivating
older adults to be more physically active. Community health
professionals and communications professionals should explore
opportunities to work with health clinics, practice groups
and physicians’ offices to deliver information and
resources related to how mature adults might increase their
Health care visits to doctor's
offices, emergency departments and home visits within the
past 12 months.
Based on the National Center for Health Statistics, 2002.
health care visits
10 or more visits
|18 - 44 Years
|45 - 64 years
|65 years and older
Chronic Conditions Have Major
Impact on Older Workers
58 million adults (34 percent) age 18 to 65 have at least
one chronic condition and 19 million adults (11 percent)
have two or more chronic conditions. As the baby boom generation
ages, both the growth in the number of older workers and
the number of workers with chronic conditions will likely
increase. It is estimated that by the year 2020, half of
the U.S. population will have at least one chronic condition
and one-quarter will be living with multiple chronic conditions.
In addition, 35 percent of workers report that they have
provided care for a family member 65 years of age or older
in the past year. Family members who need care may be any
age, although older adults are more likely to be affected
with chronic conditions. Regardless of the age of the person
who needs care, caregivers' concerns and needs in the workplace
may be similar. Labor productivity is affected when people
leave the workforce, reduce work hours, or take a temporary
leave of absence to care for chronically ill family members.
For information on chronic illness in the workplace see
the Center on an Aging Society Issue Brief http://ihcrp.georgetown.edu/agingsociety/pubhtml/workplace/workplace.html.
Study Supports Weight Loss
Plus Exercise for Knee Pain
Recently, a research team set out
to determine the effectiveness of a combination of long-term
exercise and a healthy, calorie-restricted diet for overweight
patients with knee osteoarthritis (OA) in comparison to
exercise only, calorie-restricted diet only, and healthy
lifestyle control groups. At the trial's end, participants
in the diet-plus-exercise group showed the most significant
improvement in physical function and it was the only group
that was significantly different from the control group.
According to the standard clinical survey, patients who
combined modest weight loss with moderate exercise had an
average gain of 24 percent in their ability to perform daily
activities, accompanied by reduction in morning stiffness.
For more information see http://www.arthritis.org/Resources/DisplayScreamingNews.asp?id=482.
Everyday Choices Program Launched
The American Cancer Society, American
Diabetes Association and American Heart Association announced
a joint initiative to empower Americans to help lower their
risk of cancer, diabetes, heart disease and stroke by following
a single set of recommendations.
This is the first time the three organizations
have joined together to provide unified health recommendations
for the public and joint screening advice for physicians.
"Poor diet, excess body weight,
physical inactivity and smoking are modifiable risk factors
that contribute to the premature death of close to 1.5 million
Americans from cancer, diabetes, heart disease and stroke
each year," said Augustus O. Grant, M.D., Ph.D., FAHA,
president of the American Heart Association. "We named
our campaign 'Everyday Choices For A Healthier Life' because
many people may not know there are choices they can make
every day to protect themselves from all of these diseases."
For information see the Everyday Choices Web site http://www.everydaychoices.org/.
It Is Essential to Replace
Lost Fluids When Exercising
The body’s demand for water
is high. Approximately 60 percent of the entire human body
is water and approximately 70 percent of our muscles are
water. People lose fluids by sweat and urine at different
rates due to body mass, metabolic rate, core temperature
and the air temperature and humidity. Regular tap water
is great for meeting hydration needs says the American Council
on Exercise. The basic recommendation is to use plain water
for any exercise activity lasting up to 60 minutes. An exercise
activity exceeding 60 minutes should include water and a
carbohydrate source. Research has shown that after 60-90
minutes of continuous aerobic activity, most of the body’s
store of glucose is depleted. Sports drinks should be the
beverage of choice for activities exceeding one hour in
order to provide both a carbohydrate source for energy and
adequate hydration. For more information on hydration see
Laughter triggers the release of endorphins,
those chemicals in the brain that induce feelings of euphoria.
A good giggle can also suppress the production of cortisol,
a hormone released when you’re under stress and one
that can influence blood pressure causing your body to retain
salt. Laughter is nonfattening, contagious, and engaging
in it frequently will contribute to a nicer world.
Source: Be Happy, Be Healthy,
United Health Foundation, http://www.unitedhealthfoundation.org
Jazzercise & ICAA gear up for Active Aging Week
Jazzercise, Inc. and the International
Council on Active Aging (ICAA) are gearing up for the second
annual Active Aging Week, September 27-October 3, 2004.
Team up with Jazzercise instructors to offer free Jazzercise
Lite fitness classes, a light version of the original Jazzercise
program. Check out the official Active Aging Week website,
for support to those who want to participate in the weeklong
program, matching interested facilities with Jazzercise
instructors and providing educational materials for use
with older adults.
Information on Technologies for Health Professionals
in Long-Term Care Settings
for Long Term Care is the result of a research project initiative
by HHS to address barriers to bringing new technologies
into residential care settings. Polisher Research Institute
and IDEAS, Inc. constructed this Web site, http://www.TechForLTC.org,
under contract with the Office of the Assistant Secretary
for Planning and Evaluation at HHS. The Web site was created
to provide ready access to information on technologies that
can help provide higher quality care for the elderly and
the disabled. It will be especially useful for professionals
in nursing homes, assisted living facilities, board and
care facilities, adult day care facilities, and continuing
care retirement communities. Extensive input was received
from long-term care service providers, researchers, and
state and federal officials to maximize its use and benefits.
AND AVAILABLE RESOURCES
Additional Steps to a HealthierUS
Funding to be Made Available
The Department of Health and Human
Services (HHS) will fund additional Steps Communities in
FY 2004 through the Steps to a HealthierUS Cooperative Agreement
program. Awards will be provided to large city/urban communities,
state-coordinated small city/rural communities, and tribal
consortiums. Stay tuned to the HealthierUS
Web site for updates and more specific information.
This initiative is to create healthier communities by improving
the lives of Americans across the lifespan. Eligible applicants
include large city/urban communities, state-coordinated
small city/rural communities, and tribal consortiums. The
program will support community-wide projects that enable
persons to adopt healthy lifestyles that contribute directly
to the prevention, delay, and management of diabetes, asthma,
and obesity including projects focused on physical activity,
nutrition and chronic disease self-management. The program
provides partnership opportunities for a wide variety of
agencies and organizations to work together at the community
level to promote health and prevent chronic disease.
RWJF to Fund Second Cycle
of Active Living Research
Active Living Research (formerly Active
Living Policy and Environmental Studies), a $12.5 million
program of The Robert Wood Johnson Foundation, was created
to stimulate and support research that identifies environmental
factors and policies that influence physical activity. (Findings
are expected to inform environmental and policy changes
that will promote active living among Americans.) The program
seeks proposals that describe research designed to improve
understanding of the environmental and policy correlates
of physical activity in one or more of the following population
subgroups: children and adolescents; low-income and ethnic
minority groups; older adults; people with physical challenges;
and residents of rural areas. Proposals must address one
of the following topics: environmental characteristics and
physical activity in under-studied populations or the impact
of changes in community environments or policies on physical
activity. Visit the above link for more information or applications.
RYKA Women's Fitness Grant
The Women's Sports Foundation
and athletic footwear company RYKA have joined together
to provide grants to organizations and programs that enhance
women's lives through health and fitness. The RYKA Women's
Fitness Grant Program is designed to provide financial assistance
to fitness programs that combine fitness activities and
health education to empower and enhance the self-esteem
of women aged 25 and older, including those recovering from
health and/or emotional challenges. Proposals must demonstrate
that the grantee will conduct education programs, produce
educational materials, provide fitness participation opportunities,
or provide other services that increase women's participation
in fitness activities. Programs must primarily serve women
aged 25 and over. The program will award one $10,000 grant
and eight $5,000 grants. Information is available at http://www.womenssportsfoundation.org/binary-data/WSF_GRANT/pdf_file/31.PDF.
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